SEO is definitely a hot topic in digital marketing. As technology becomes cheaper and more prevalent, consumer buying behavior is changing, and that's where SEO becomes more important. But what is SEO?
What is SEO?
SEO or Search Engine Optimization is the set of practices aimed at optimizing web content to improve organic ranking in search engines such as Google. To learn more about SEO, visit this site. SEO works on technical aspects such as optimizing the structure and metadata of a website, but it is also applied at the content level, with the aim of making them more useful and relevant to users.
In SEO, all actions count and that's why, when we explain what SEO is and how it works, it's ultimately about digital tactics as part of an excellent positioning strategy to make your website more "relevant" in the eyes of Google.
With SEO, digital strategies can be approached with a new perspective, so that potential users and customers can find us more easily on Google. But if you still have doubts about this methodology, ask yourself how many times you've used your web browser's search engine to find something you need, from simple information to your next house purchase.
Why is SEO important?
It's unthinkable today to design a marketing strategy without considering the digital aspect. Think about the last time you searched the Internet for a generic term like "sushi delivery". You probably clicked on the first 3 Google results and hopefully saw the next ones on the first page of results (SERP). Now think about the same thing but with a search for your business. If your customer can't find you in the first few results, you don't exist for them. It's so easy.